About CBS
Comprehensive Benefit Solutions Limited (CBS) is a leading provider of benefits and retirement plan brokerage, consulting, and administrative services, with an unwavering focus on our core values: integrity, respect, commitment to our clients, and excellence in service through innovation, attentive listening, collaboration, and responsible corporate citizenship.
CBS was founded in 1992 when our senior partners acquired the employee benefit consulting unit of Royal Trust, BRG Associates. We are independent of any insurance, trust, or brokerage company; we are solely responsible to our clients.
Our practice offers a diverse range of services, from traditional consulting to highly customized, value-added solutions. We provide clients and their respective employees and members with dynamic and practical approaches to effectively meet their benefit needs and support their administrative requirements.
CBS is attentive to each client's unique needs, focusing on developing long-term partnerships and maximizing the effectiveness of their benefit-related expenditures. We are accustomed to operating in an environment that stresses competitiveness and superior service.
The CBS Advantage
Our people make the difference.
At Comprehensive Benefit Solutions, our greatest strength is our people. We have assembled a consulting team with diverse skillsets and industry knowledge. We are passionate about the work we do. Each employee brings something unique to the team, including financial underwriting knowledge, program management experience, planning and development experience, administrative solutions, marketing techniques, and general industry knowledge.
We are flexible.
We can adapt to today’s evolving business and insurance marketplace, providing you and your members with information and advice relating to recent issues—including government legislation, industry trends, and general business practices. We are not bound by anything other than our clients’ needs, and we focus our efforts on strong relationships with our clients. We have a demonstrated ability to adopt new procedures and practices, while always focusing on the importance of accuracy and quality in our work.
We understand our clients’ needs.
We take the time to listen, analyze, and understand your requirements. Understanding your organizational structure, resources, culture, engagement strategies, goals, and budget is an integral part of our consulting practice. Put simply, there is no singular right answer for each issue. Instead, we analyze all facets of our clients’ benefit plans and, through an effective partnership, work towards the best possible solution to meet individual needs.
We have an exceptional reputation and strong relationships.
After over 30 years in business, we have developed connections across the marketplace with insurers and service providers. You will not be limited in any way to the selection of the insurance carrier(s) and specialty service provider(s) you work with. Our focus is to ensure you are matched with the best vendor(s) to best meet your needs.
Our Executive Team
Executive Vice President
Diana O'Reilly
Diana is Executive Vice President and a co-founding partner of CBS, established in 1992. With more than three decades in the employee benefits industry, she has played a central role in shaping the firm’s strategic direction, client philosophy, and long-term growth.
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Diana advises employers on complex plan design, funding strategy, carrier partnerships, and emerging industry trends. She has led the implementation of comprehensive group insurance programs and developed communication and engagement initiatives that support both organizational objectives and employee understanding.
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Known for her depth of experience and steady leadership, Diana brings a broad, strategic perspective to every client relationship.
Vice President
Mike Trowell
Mike joined the firm in 2003 and serves as Vice President and Managing Consultant. A former underwriter, he brings deep industry expertise to carrier negotiations, plan design strategy, financial analysis, and long-term benefits planning.
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He holds the Certified Employee Benefit Specialist (CEBS) designation, along with the Group Benefits Associate (GBA) and Retirement Plans Associate (RPA) designations, and maintains a Life License in Ontario.
Known for his analytical rigour, Mike evaluates insurer data with precision and translates complex financial information into clear, strategic guidance for executive teams, boards, and committees. Mike is also an experienced industry speaker, having presented at HRPA conferences and other professional forums.
Vice President
Laurie Hunter
Laurie began her career with CBS in 1993 and now serves as Vice President. Having worked across every department, she brings a comprehensive understanding of the organization’s operations, culture, and client-focused approach.
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She works closely with clients on carrier partnerships, plan design, financial analysis, plan administration, and employee communication strategies. Known for her relationship-building strengths, Laurie supports long-standing partnerships with clients across the Greater Toronto Area.
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Beyond her professional role, Laurie is committed to community leadership. She serves as Vice Chair of The Willow Foundation Board and mentors young women through Young Women in Business.
Our Team in the Community
Putting people first extends beyond the workplace. CBS is proud to contribute to the communities where we live and work through volunteer efforts, charitable support, and time given where it can make a meaningful difference. This reflects the same care, commitment, and advocacy that guide our work with clients and their members.
For occasional updates on these efforts, we share highlights on our blog.
